Instagram for Business
Have you noticed how more marketers are using images in their social media marketing? Would you like to know how your business can use the popular sharing site Instagram? Use Instagram to enhance your marketing.
#1: Use Instagram Profiles to Reach a Wider Audience
#2: Create Engagement With Contests
#3: Reward Followers With Promo Codes
#4: Feature Your Customers
#5: Get More Interest in Your Events
Everyone loves to browse products, so let your followers do some mobile window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is.
Got a service-oriented business?
Show off some of the equipment and supplies that play a role in the services you provide. For example, fitness trainers could show off their favorite workout equipment, photographers could reveal their most prized camera lens and mechanics might give us a look at their most sophisticated diagnostic equipment.
Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery.
Sometimes our imagination only takes us so far. Use Instagram to create demand by helping consumers imagine new or novel uses for what you offer.
This is also a perfect opportunity to invite user-generated content. Have fans submit their own photos demonstrating creative use of your products and pick the best ones to post on Instagram.
If your business provides a service like makeup or hair design, landscaping, decorating, auto body repair or interior design, show your Instagram followers the impact of your work with a shot of your subject before and after you work your magic. The side-by-side comparison will add the wow factor to your Instagram content and maybe even get you a few new customers.
Cosmetics retailer Sephora used Instagram to spotlight an unusual product that most of us do not have in our makeup bags, giving followers a better idea of how it might look out of the package and on someone‚Äôs lashes.